Coca-Cola is kicking off the latest incarnation of its Share a Coke program by enabling music enthusiasts to scan lyrics on specially marked bottles via the Shazam application to create lip-sync ...

Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

Share a Coke has been one of Coca-Cola’s most successful summer marketing platforms since 2011, but we needed to keep the idea fresh and effective half a decade later. To make Share a Coke fresh again ...

However, if you pull the lens further back, PepsiCo's drop from its three-year high is around 22%, while Coca-Cola's is ...

As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink ...

Coca-Cola: Share a Coke Gerald CyronOgilvy Campaign details Brand owner: Coca-Cola South PacificAgency: Ogilvy – creative strategy, idea development and content implementation, Ikon – media and ...