Film studios turn to Roblox and other games to reach young fans Mason Thames plays Hiccup in the new live-action “How to Train Your Dragon.” (Universal Pictures) ...

News; National business; Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025 Updated Wed., June 18, 2025 at 11:36 a.m. Mason Thames, right, as ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

NEW YORK, June 12, 2025 /PRNewswire/ -- The Smurfs are joining the growing list of iconic franchises launching games on Roblox. Smurfs Grow A Village, found only on Roblox, is ...

Film studios are increasingly using platforms like Roblox, Minecraft, and TikTok to engage young audiences with immersive, interactive experiences tied to movie releases. These strategies boost ...

Join the "Jump Corp" Community in Roblox. (You must do this first!) Launch Jump Stars in the Roblox app. Click the "Codes" button on the left side of your screen. Type or paste the code into the ...

Investing.com -- Roblox’s content and monetization strategy is gaining traction, setting the stage for sustained long-term growth, according to Oppenheimer. The firm reiterated its Outperform rating ...