Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

For now, Pepsi has landed the first blow in this latest round of the cola clash. Whether Coca-Cola claps back with a halftime twist or pivots to reclaim the narrative, one thing’s certain: the fizz is ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

With its latest advertisement and pricing, Pepsi has launched the latest Cola War against rival Coca-Cola. Timed with the Champions Trophy semifinal match between India and Australia, it coincided ...

After Coca-Cola launched its 'Halftime' campaign for the ICC Champions Trophy, Pepsi fired back with a witty response. The ...

Aficionados shake their heads at Misfits but Kalle Sauerland is open to learning lessons from the noisy promotional offshoot, ...

Meet Nigel Fletcher, one of the most well-connected executives in the sports industry. Fletcher spent five and a half years ...

Mars Chocolate Drinks and Treats (MCD&T) has given its Galaxy Milk Drink range a packaging makeover to bring the products in ...

And now Walmart (WMT) is getting an exclusive new soda flavor. Beginning in June, Walmart will begin carrying Mountain Dew ...

Prebiotic drinks have joined the healthy soda trend. But are brands like Olipop, Poppi and Coca-Cola's new Simply Pop ...

Johnson City is where a creative, energetic man dove into the unruly soft drink industry and helped usher in two iconic ...

Challenging, eventful, relentless, uncertain – all words that can define the year that was 2020. The obstacles of a global pandemic, incessant natural disasters, and the resulting aftermath served as ...