Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

When it comes to Super Bowl advertising, PepsiCo wasn’t about to spend upward of $7 million to tout its eponymous cola or its popular sports drink that will already have real estate on both ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

The campaign launched with a full-page print ad in TOI, positions Pepsi as the ultimate all-day refreshment—contrasting ...

For now, Pepsi has landed the first blow in this latest round of the cola clash. Whether Coca-Cola claps back with a halftime twist or pivots to reclaim the narrative, one thing’s certain: the fizz is ...

FTC SUES PEPSICO, ALLEGES 'RIGGED' SOFT DRINK COMPETITION Pepsi, which had already announced they are sunsetting their representation metrics in hiring earlier this month, agreed to update their ...

Get ready to laissez les bon temps rouler. Super Bowl attendees will soon have free access to three exclusive drinks from Pepsi’s research-and-development chefs and New Orleans’ cultural ...