All other leading U.S. airlines charge for checked luggage, and Wall Street has long argued that Southwest was leaving money behind. The airline estimated in September that charging bag fees would ...

Plus, picture yourself saving on high baggage fees, avoiding long waits to check or retrieve your bag, and keeping your hotel room free from unnecessary clutter throughout your trip. This vision ...

Currently, every Southwest flyer gets two free checked bags up to 50 pounds each. Starting May 28, that will only apply to Southwest Rapid Rewards A-List Preferred Members and the Business Select ...

The low-cost airline will start to charge for checked bags, effective for tickets purchased ... tracking how much money repeat customers spend on tickets instead of miles traveled. ' ...

told analysts that its analysis showed Southwest would lose more money from passengers defecting to rivals if it started charging for bags than it would make from the fees. "The fact that free ...

It's a $300 million gamble. Last year, Southwest said its "rigorous research" found it would lose that much in market share if it started charging bag fees. The policy has set Southwest apart from ...