Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

The Hero Kit is a makeup minimalist’s dream! It includes five award-winning products that belong in every makeup bag,” Brown ...

A review of Jones Road Gel Liner, a new version of the iconic gel pot eyeliner created by makeup artist Bobbi Brown ...

For those craving a sultry, seductive twist to their routine, Turkish Delight makeup might just be the missing piece to ...

Nude eyeshadows are a great option when you don’t want that loud and bling look. Check out these nude eyeshadow palettes for brown skin.

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

This versatile hybrid formula, equipped with natural biopeptides and vitamin C, acts as a primer, glow-booster and ...

Looking youthful isn’t just about skincare routines or the right haircut—it’s also about smart makeup choices, especially ...

The best makeup trends for fall 2025 from the runways, including pops of blue, gold eyeshadow, and glossy lips.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

When it comes to makeup, everyone has their personal preferences. But just like how our appearances change as we age, so ...