As the world changes, the value of movie theaters remains strong. The Challenger Learning Center offers a space where science ...

A revolutionary piece of legislation could force theaters to completely rethink their business strategy, changing how we ...

While theater chain AMC Theaters (AMC) has been on the bad end of a lot of drama lately, from being a meme stock to coming ...

Horror is one of the safest bets at the box office. You don't always need a franchise and you don't need big stars. The promise of scares is enough. But, as a result, cinemas are flooded with these ...

a marketing lecturer specializing in the creative industries at the University of Birmingham, UK, said. He kept up the stunts as the film hit theaters in December by surprising people with his ...

The 2025 Oscar nominations have been announced and while a few of the Best Picture nominees were still in theaters when the news came out on Jan. 23, most of the nominated movies are either in ...

The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of the “Wicked” cinematic project dazzled at the box office, collecting more than $700 ...

WEST HARTFORD, Conn. (WFSB/Gray News) – A state senator in Connecticut wants movie theaters to advertise the correct movie showtime on tickets. State Senator Martin Looney is proposing a bill that ...

Yes, we’re talking about the Barbie movie. At the forefront of this iconic movie release lies a marketing masterpiece that has captured the hearts of audiences young and old alike. Using both ...

What characters will join next following Sonic, Tails, Knuckles, and Shadow? What characters will join next following Sonic, Tails, Knuckles, and Shadow? Umar Shakir is a news writer fond of the ...

Flight Risk is an upcoming action thriller directed by Mel Gibson, featuring Mark Wahlberg, Michelle Dockery, and Topher Grace. The film follows a U.S. Marshal escorting a government witness to ...

give us some insight onto why these buckets have been such a powerful marketing tool for theaters. Granelli attributes the popularity of the popcorn buckets to collectivist culture that surrounds ...