In his speech, O’Leary called on studios to give movies 45 days to exist solely in theaters before putting them on ...

It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

"It's very hard to get artists and creators to use models that have been trained on their own work," said co-founder and CEO Naeem Talukdar.

A Minecraft Movie was gargantuan at the box office on its opening weekend. The long-gestating video game adaptation ...

Marvin Levy, a top-notch publicist who forged a nearly 50-year working bond with Steven Spielberg, died Monday at age 96.

Jared Hess knew the first teaser was terrible, but didn't let every comment get to him.

Warner Bros bested tracking and overcome marketing challenges: How they turned 'A Minecraft Movie' into a blockbuster box ...

Goldstein is optimistic that “Minecraft” will help turn the box office tides. Fortunes have already begun to shift. Prior to ...

In its first few days in theaters, "A Minecraft Movie" earned a staggering $157 million in ticket sales from theaters in the ...

A Minecraft Movie broke box office records during opening weekend, and is likely to make $1 billion globally for these ...

Marketing movies has never seemed harder. From Hot Ones to the Buzzfeed-ification of everything, I go over it all here. From the success of the Super Mario Brothers movie, to the failure of Madame Web ...