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"The polling industry is going through what I would call a paradigm shift, where we're moving from the types of methods that worked 30, 40 years ago and don't really work anymore," Smith said.

"The polling industry is going through what I would call a paradigm shift, where we're moving from the types of methods that worked 30, 40 years ago and don't really work anymore," Smith said.

In just about any discussion of a poll about the very close [US] presidential race between Vice President Kamala Harris and former President Donald Trump, you’ll hear the phrase “within the ...

In just about any discussion of a poll about the very close presidential race between Vice President Kamala Harris and former President Donald Trump, you'll hear the phrase "within the poll's ...

Doug Schwartz is the director of the Quinnipiac Poll, Quinnipiac University. This article is republished from The Conversation under a Creative Commons license.