While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is easier to lose than it is to gain. This battle might be one of the first ...

Pakistan cricket star Babar Azam, who has for sometime now faced flak for his poor batting form, became the center of a marketing stunt that sparked mixed reactions among fans. On February 6, Babar ...

Get ready for the most hilarious and memorable Super Bowl commercials of 2025! From celebrity-packed ads to bizarre marketing ...

Appended was a QR code for the reader to scan. Singaporeans, being a kaypoh curious bunch, obliged. But they were directed to ...

The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the ...

If you got a real fright back in 2023 during the promotional run for Scream 6, you won't have to worry too much about that ...

Valentine’s Day used to be an occasion for studios to deliver romantic comedies, but that genre, even with the success of last year’s Anyone But You, still seems relegated to streamers, if at all.

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Kanye West has shared his wife's wardrobe with the world, launching Bianca Censori's sheer bodysuit for sale as part of his ...

Saif Ali Khan's recent visit to a Mumbai event has once again put the actor in the limelight. Here's what netizens think ...

Saif Ali Khan’s latest public appearance at the ‘Next On Netflix 2025’ event has drawn significant attention - not just for ...

Praise Kier for this marketing stunt. Credit: Marion Curtis / StarPix for Apple TV+ A marketing stunt for AppleTV+'s Severance Season 2 shook up New York City's Grand Central Terminal on Jan. 14.