Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

The singer-songwriter, who found fame as a member of the girl group Little Mix on the UK’s “The X Factor,” shared her account about a date she once went on with Styles in a recently ...

What do the four promotion-chasing sides in the second tier - Leeds, Burnley, Sheffield United and Sunderland - need to do to battle their way into the top two? All four are in aciton on Tuesday ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Creating its own buzz throughout this key shopping season, Sharjah City Centre is providing shoppers with an exciting mix of promotional deals, discounts and raffle draws. From now until February ...

Note that LMMM is not supported anymore, so we highly recommend you switch to Meridian. Marketing Mix Modeling (MMM) is used by advertisers to measure advertising effectiveness and inform budget ...