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Caitlin Clark was featured in Nike's latest commercial that has now become the brand's most-watched video on Instagram. The Super Bowl is arguably the biggest stage in America for brands to ...

During her time at CNET, Kim Wong-Shing loved demystifying the world of wellness to make it accessible to any reader. She was also passionate about exploring the intersections of health, history ...

As she continues her relationship with the iconic brand, they reportedly plan to showcase her on one of the biggest stages in sports. Aside from the game itself, one of the biggest draws of the ...

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

He liked the Mayfair brand best and chose three frames in brown, yellow and transparent. Two days later, Shirayama stopped by again with colored lens samples. He later completed the eyeglasses to ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...