Analysts size up Netflix's TF1 deal, which plays into its ad business and solidifies it as a one-stop shop for entertainment.

Traditional TV just hit a new low – for the first time in history, streaming services had a bigger audience than broadcast ...

Gain advanced knowledge of the main theoretical and applied quantitative finance and risk management concepts used by leading quant professionals globally.

Zee Entertainment's Ashish Sehgal argues that complete transparency in audience measurement could devalue content and shift ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

The job title Quant is ubiquitously used. That makes it a dynamic, exciting and dynamic discipline, but one which also can ...

Streaming has officially overtaken traditional TV.In a record-setting month, streaming accounted for 44.8% of all television ...

With threats to CPB funding and profound changes in audience behavior, public television’s true value is not what it is but what it could readily become.

However, using AI technology also requires specific skills. Some viewpoints suggest that over-reliance on AI could lead to ...

Contributor Content When people talk about the future of AI, they usually imagine bigger models, faster inference, and smarter chatbots. But what if the real breakthrough isn’t about intelligence at ...

Once seen as a fringe addition, Connected TV (CTV) is fast becoming a core element of media planning for both mass and premium brands ...

When we produce meaningful, age-appropriate content for young people, we help them navigate the world. To interrogate it. To ...