Kanye West to launch YZY token for his website, amid industry criticism. The launch has been postponed, sparking further ...

Ye, formerly Kanye West, is reportedly launching the $YZY meme coin with 70% of the supply allocated to himself.

Despite the criticism, West seems resolute in advancing the Yeezy brand. The announcement of potential brick-and-mortar ...

The divisive rapper ran an $8 million ad during the Super Bowl on Sunday (February 9) that advertised "Yeezy.com," but it was ...

Days after Kanye West's Yeezy site started selling only one product - a white T-shirt imprinted with a black swastika - the e ...

Kanye West ’s website, which had been selling T-shirts featuring swastikas, was taken down on Tuesday over policy violations.

From his Grammys cameo to his Super Bowl commercial to selling swastika shirts, the rapper has commanded the public eye for ...

Kanye West (Ye ... Rs 1,700), this release is one of the most accessible Yeezy products to date. It follows in the footsteps of the YZY Pods—sock-like shoes featuring rubber traction pods ...

Ye has taken it to a level that might not sit well with his fans with his latest Yeezy collaboration with Sean John. New to the Yeezy store, just after the YEEZY SZN 9 “Juan Pablo II” and “WHITE LIVES ...

Kanye West's YZY brand introduces the Yeezy SLPR, an affordable footwear model priced at $20, following the Yeezy Pods launch. This initiative aims to make high-quality fashion accessible ...