Types of Influencers: Nano, Micro, Macro, and Mega. If you're sold on influencer marketing for your brand, the first step is deciding what type of influencer you'd like to work with—micro or macro.

Can David (micro influencers) rather than Goliath (macro influencers such as Jenner and Bernstein) help build a brand's social media empire? Based on our extensive research, the quick answer in ...

Purpose Micro-Blogging Tools Adrian Chan, social media consultant, wrote in a blog post, "Twitter is a conversation tool, and content on twitter is more akin to speech than it is to its long-form ...