For Broccoli and Wilson, Bond was more than IP; it was a legacy. With Bond as a family business, their relationship to the world’s most famous spy was personal. There are many ways that Amazon MGM Studios could shape where the movies go from here; some are genuinely exciting. But above all, this means:

Amazon has taken over creative control of the James Bond franchise after long-serving producers the Broccoli family stepped down. After clashes with the tech giant, the family has agreed on a new joint venture with the company. Amazon aims to move beyond the franchise of James Bond movies.

The Bond franchise was originally owned by MGM Studios, which was acquired by Amazon in 2022. At that time, Wilson and Broccoli said they would retain creative control of the films through their own production company, Eon.