One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

Jaguar broke the internet with a rebranding splash that took social media users for a ride. ⏰Get expert insights and ...

The radical EV continues turning heads, for better or worse. Jaguar’s controversial Type 00 EV concept made a statement ...

The head-turning Jaguar Type 00 concept car has just set wheels in Paris, causing a commotion. People kept wondering what it ...

Despite criticism, the vehicle made a striking debut at Paris Fashion Week, reinforcing Jaguar's shift toward luxury electric vehicles.

We venture to Mumbai for Sabyasachi Mukherjee’s 25th-anniversary gala, plus talk Jaguar’s reinvention and vintage watches at ...

Blocking out the noise, in the space of 12 months Cerrato and Bremont have quietly gone about bolstering the Terra Nova’s ...

We are told how this new brand will be built on phrases like “bold exuberance” and “fearless creativity”, that the strikethrough will be a hallmark of New Jaguar’s design ethos, and how the logo has ...

The rebrand sees the introduction of a new logo and house style, representing the business’ refreshed identity and approach for the future. TMC was founded in 2002 to provide vehicle fleet ...