Google no longer bans advertisers from using fingerprinting tech to track users across the web and devices, and it's all for ad money.

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

Tech companies, facing legal risks and a new political climate, are scaling back, cutting or rethinking efforts focused on ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Consumers frequently feel stereotyped by targeted ads, and are especially wary of targeting based on health and financial ...