The Holy Bible, the best-selling book of all time, is experiencing a renaissance in the United States — and Generation Z is being hailed as the primary catalyst.

Aleksandra Medina discusses what Klarna’s deceptively enticing branding means for this generation’s financial literacy skills ...

A recent US survey found that 80% of Gen Z and younger millennials "believe in astrology". In addition, the "astrology" hashtag on TikTok includes 4.5 million videos, spending on fortune-telling apps ...

The world is changing so fast, that Gen Z seems to be leaving Millenials in the dust, creating a divide that feels larger ...

Discussions about mental health embody a cultural shift towards acceptance and openness. This evolution is about fostering an ...

Karen Chapman, from the Paignton Heritage Society, came up with the idea for the book and said she was keen to get local ...

Pip Cross from Marshall Sustainability elaborated, “ESG has become a battleground in America’s culture wars, facing backlash ...

In the modern age of travel, the vast majority of people book their flights online. But how, exactly, keeps evolving.

In the modern age of travel, the vast majority of people book their flights online. But how, exactly, keeps evolving. Some ...

Being sober curious means questioning your relationship with alcohol, without any pressure to commit to full-time sobriety. It’s an exploration: discovering how life might feel with less alcohol or ...

While fantasy books like The Lord of the Rings and Chronicles of Narnia appeal to many generations, these series defined the ...

His first books "Marketing to Millennials" (2013) and "Marketing to Gen Z" (2015) were informed by research he led with The Boston Consulting Group.