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Cheetos demonstrates the power of moving beyond rigid guidelines and embracing a more fluid approach to branding. Its new font isn't just a visual element: it's an experience, a representation of the ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting ...

Designing custom fonts based on a brand’s logo has become something of a flex for companies like WK Kellogg Co and T.J. Maxx, and it makes sense. Take one of a brand’s best-known assets and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

JM Smucker is embracing a five-prong strategy to turn around the performance of its $5.6 billion acquisition of Hostess ...

This would all be well and good…if it weren't for the snack industry's unhealthy reputation. From potato chips to fruit snacks to cookies, foods in this category have been known to not only ruin your ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

The access location of a washing machine plays a vital role in easing the convenience of using. The best washing machine ...

Created by OpenAI’s in-house team, Studio Dumbar and ABC Dinamo, the new identity aims to align the brand’s design system ...

Following its acquisition by Netflix, the Roald Dahl Story Company’s new identity includes the mischievously titled custom typeface Fantastic Mr Font ...