So, why choose eyeshadow in pencil form over traditional pressed powder? “Most sticks feature a pointed or round tip, making ...

Eye shadow is one of the biggest beauty trends for fall 2025, if the runways are any indication. It had a starring role at ...

One beauty product that stood out, though, was the brown eye shadow, be it in cream or powder formula. Black smoky eyes might ...

The best makeup trends for fall 2025 from the runways, including pops of blue, gold eyeshadow, and glossy lips.

Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

Biossance packs a whole lot in one tiny green jar. Its Squalane and Marine Algae Firming and Lifting Eye Cream is a powerful ...

Our panel of clean beauty experts tested and reviewed more than 175 products to create this list of 21 winners. Gone are the ...

Go bold and up your seductive look with our top 10 choices of smokey eyeshadows for a mesmerizing eye look. Loading ...

Now, nearly a decade later, cosmetic consumers with medium to deep skin tones have more options from mass and indie brands ...

Versed's new makeup collection features multitasking, buildable formulas meant for easy wear. Here's why one beauty editor is ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...