Long before they could measure your O2 levels, heart rate, or sleep patterns, watchmaking was about the precision and unfathomable attention to detail required to craft the perfect device for tracking ...

It was a statement. Bugatti was no longer just Ettore's pet project. It was a brand in its own right, ready to take on the world. But here's the clever bit: Despite these changes, the essence remained ...

In automotive logos, few emblems capture the essence of effortless motion ... The origins of this emblem can be traced back to 1909, when the brand's founder, Ettore Bugatti, chose the raging elephant ...

Bugatti unveiled a one-of-one Baby II with Hedley Studios. The model has hand-drawn sketches of people, places, and cars from ...

Bugatti and Hedley Studios have revealed a unique, one-of-one Bugatti Baby II, celebrating the marque’s 115-year heritage. Designed by Bugatti’s Manager of Sur Mesure and Individualisation, Jascha ...

Carmaker Bugatti and its partner Hedley Studios created a one-off version of the Baby II, its exact reason for being was not ...

Ettore Bugatti had a brother named Rembrandt. A sculptor by trade, Rembrandt was homaged by French manufacturer through a dancing elephant-inspired motif within the gear levers of the customer ...

What would Ettore Bugatti make of it? It’s almost like you can read my mind. I wonder this as Bugatti has parked an original Type 35 in Paul Ricard’s lobby. It was a lightweight machine from ...

The exhibition—which takes its title from Pablo Neruda’s poem of the same name—highlights the importance of the objects that surround us and the revolutionary possibility of imagining and re-imagining ...