PepsiCo made key strategic changes to its snack business Frito-Lay North America owner of popular products like Lays, Cheetos ...

President Donald Trump's promise to bring prices down immediately is proving to be a challenge.

A marketing expert compares new and old Frito-Lay and Kellogg's packaging to expose the shrinkflation of several popular ...

Our conversation delved into the nuanced strategies that drive successful partnerships, offering valuable lessons for brand ...

PepsiCo's revenue fell slightly in the fourth quarter as North American consumers continued to pull back on purchases of ...

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

Rising consumer demand for fewer empty calories is pushing the snack and beverage giant to offer options with less sodium, ...

Two teams – the Kansas City Chiefs and the Philadelphia Eagles – will march into the Caesars Superdome, in New Orleans, Louisiana, on Monday, Australian time, to slug it out for America’s greatest ...

A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter. Companies have paid as much as $4.5 ...

The nation's largest chains will get a boost this Super Bowl Sunday as fans chow down on wings and pepperoni slices. During Super Bowl LIX, the National Chicken Council estimates fans will eat a ...

Some of the new King Charles III notes could be worth a five-figure sum - but it all depends on one specific detail on the ...

With a few Super Bowl commercial spots going for a record $8 million for 30 seconds this year, the stakes have never been ...