Nan Zhou, Russell W. Belk, Chinese Consumer Readings of Global and Local Advertising Appeals, Journal of Advertising, Vol. 33, No. 3 (Autumn, 2004), pp. 63-76 ...

Netflix Korea content VP Don Kang explains local-first content strategy that has driven Korean shows like 'Squid Game' to global success.

Climate change has made extreme weather events such as bushfires and floods more frequent and more likely in recent years, and the trend is expected to continue. These events have led to human and ...

As BRICS grows in both membership and global sway, its expansion comes with divisions among its members old and new on how to set the stage for a revised world order.