This marks the first national adoption of 100% recycled PET bottles for a sparkling brand across the U.S.

It is this point Praxis Project has focused on in its lawsuit, claiming Coca-Cola lures in customers from a young age in order to encourage them to develop a lifelong habit. The organisation ...

As the market leader, summer is a great opportunity for Coca Cola to build a habit loop increasing frequency of consumption for existing category drinkers and new consumers: all adding to the business ...

Coca Cola, a market leader in the category, wanted to maximize consumption in this period and saw this as a great opportunity to build a habit loop increasing the frequency of consumption for existing ...