PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The limited edition Allure Homme Sport Superleggera is the luxury brand's first release dedicated to men since Bleu de Chanel ...

Guests will be taken on a ‘multi-sensory journey’ that includes smell, sound and even taste at The Perfume Shop’s latest ...

Although many men and women share similar ideals regarding success and achievement, certain concepts of status tend to ...

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

The French brand’s ‘playground’ is coming to London and features make-up sessions, skateboarding performances and a first ...

Single women are flocking to Reddit to find out the scents men love when they're first dating someone and alternately, the ...

Elise Pearlstine, a wildlife biologist and perfumer, highlights women's historical and cultural connections to natural fragrances, from ancient practi ...

If you've been on the hunt for a new bottle of aftershave for yourself or the man in your life, Argos is surprisingly a ...

Arianna Khmelniuk laid out hundreds of small bottles with labels like “galaxolide ipm 10%” and “cedarwood virginia eden 10%” on an ochre table in her Richmond lab. She selected one and passed it to ...

In recent years, the perfume industry has witnessed a surge of diverse innovations. Renowned brands have been competing to ...

This scent carries hints of spicy, earthy allure—almost similar to a headier version of Chanel No ... this men’s eau de parfum is nothing short of a fragrance passport to Mediterranean ...