One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

The head-turning Jaguar Type 00 concept car has just set wheels in Paris, causing a commotion. People kept wondering what it ...

Love it or hate it, Jaguar's done a great job of getting people talking about the brand while it reinvents itself. The latest effort in that direction is getting its polarizing Type 00 EV concept onto ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Based on Jag’s D-Type race car, the E-Type comprised three series during its production run, each one offering its own delights and debacles in equal measure. This 1966 Jaguar E-Type Series I 4. ...

Five years later, I'm waiting for Jaguar to drive the car away. After two recalls for software updates, the car's range is now permanently restricted to 80 percent of what it was new. And along ...

Sir William Lyons said that a Jaguar should be “the copy of nothing,” and this simple instruction might be his most significant and lasting bequest to the car company he founded. It is the ...

As Jaguar has repeatedly pointed out “Type 00 is a non-production vehicle,” but that hasn’t prevented it from making a ...

Said to be inspired by Jaguar's rich heritage, the concept debuted at Miami Art Week. Photo: Perry Stern Jaguar's first reimagined production car, an electric four-door GT with a projected 430-mile ...

Part of that rebrand is a new car, one that is almost as controversial as Jaguar's ad. That car, the Jaguar Type 00, has now been spotted testing on the road in Spain. It's not any less polarizing ...

Jaguar is undergoing a major and much ballyhooed brand reinvention, heralded by a bizarre promotional campaign that culminated in the reveal of the Type 00 concept car. That vehicle marked a ...