Mukesh Ambani has set his sights on conquering India's soft-drink market with his Campa Cola brand of beverages, triggering a ...

In October last year a Coca-Cola employee contacted Pepsi, and offered to sell stolen information from the beverage giant for ...

The Advantage Assam-2.0 was held on February 25th and 26th, 2025, after a seven-year hiatus since the first edition.

Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...

Companies are introducing smaller packages of their products at lower prices to prevent having to cut prices on their ...

The PepsiCo bottler is facing competitive pressures from Campa Cola’s aggressive pricing, Coca-Cola’s India restructuring, ...

MUMBAI: Call it marketing acumen or the strategy of packing in a desi punch within the product, more consumer goods brands ...

Varun Beverages shares have risen 5% to ₹532.20, marking a monthly gain of 21.16%. Analysts suggest using recent corrections ...

Cola's 'half time' campaign for the ICC Champions Trophy 2025, PepsiCo came out with a full-page newspaper advertisement flipping the script with "any time" campaign.

Up 28 per cent from 52-week low price hit in the first week of March, the largecap stock has potential to climb 33 per cent.

While competition could affect margins, Citi believes Varun Beverages has several levers to manage this challenge.

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...