For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.
It’s a big weekend for sports – and for advertising. Ahead of the Super Bowl on Sunday, Will Hurrell, of Will Hurrell PR, ...
Innovations such as video ads on the Home Screen, new landing pages like Sports ... advertiser access and enhance its platform capabilities. The CTV market is becoming increasingly crowded ...
Amazon MX Player is a key part of the online retail giant’s strategy to boost its digital advertising revenue in the country.
"As Sinclair continues its transformation from a traditional broadcast company to a multi-platform media organization ... to unveil a new client-facing landing page and comprehensive media ...
the landing of 2024 and we've been talking to customers about the outlook for 2025 talking to platforms and vendors around 2025, I do feel more positive for 2025 than I did for 2024 I think there ...
CTV advertising allows you to optimize for any platform, whether you have a static ad on a home ... With CTV connectivity, the ads can make viewers land on the landing pages and drive purchases at an ...
“Marketers must tailor ad messaging, landing ... on CTV/streaming and retail for more high-intent audience targeting. However, this also leads to the increased need for measurement tools to provide ...
With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...
As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their ...