Viewers loved Flo, and a commercial icon was born. You may know Dean Winters from his roles on "Oz," "30 Rock," or "John Wick." But you're most likely to know him from the 150 TV ads he's made for ...

My argument is: If brands are willing to spend an NFL player’s salary on a blink-and-you’ll-miss-it commercial, then why not fork over $40 million more and produce some high quality TV?

TV producers need to squeeze a certain number of commercial breaks into each broadcast.Credit...Caroline Gutman for The New York Times Supported by By Ken Belson Ken Belson has been watching N.F.L ...

By Nicole Fell, Kimberly Nordyke, Carly Thomas While the Super Bowl was filled with its usual slew of star-studded commercials, one stood out as the most confounding of the evening. Rapper Kanye ...

Two weeks ago, the powers-that-be warmed to the concept, seeing there was an opportunity to try something new with Super Bowl commercials after decades of hewing to formula. TV networks routinely ...

This year’s Super Bowl commercials went for easy laughs and nostalgia, largely steering clear of controversy and leaving the surprises on the football field, where the Philadelphia Eagles ...

Brands and advertisers with millions riding on the success of commercials to be aired during the 2025 Super Bowl broadcast were also hoping to score. Here's a look at how much money goes into ...

Super Bowl Sunday has long been about more than just crowning a football champion. The best brands are also competing – not for a championship trophy, but for awareness, entertainment and ...