Finding the perfect bronzer can be a bit of a minefield, especially for those with fair skin. However, we've tried and tested the best cool-toned bronzers for pale skin ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.

Leading the pack for mature skin is Trinny London, a brand I consistently rely on in this category. Their Flush Blush, ...

We can forgive Reba McEntire for wearing skinny brows when it was on trend in the '90s, but some of her other makeup mistakes ...

The trend calls for creamy formulas almost exclusively, starting with skin prep. You'll want to load up your skin with ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The model recently took to TikTok to talk fans through exactly what she uses to achieve her everyday look, including ...

A look at the biggest beauty trends from New York Fashion Week Fall/Winter 2025, from bold bangs to playful eye makeup.

Bella uses this for light concealing under her eyes, along her nose and on any blemishes. This foundation is for evening out Bella's skin tone once the Clinique has dried down. With her model bone ...

1. Applying 2 to 3 times as much foundation 2. Using warm tones instead of cool tones 3. Applying blush in a higher position 4. Swapping bronzer and contour 5. Applying a darker lip 6. Using setting ...