Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

Lupton has 22 brands in the works following the success of her hair care brand Monday, and a big goal: dominate accessible ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

A company's logo is often the first touchpoint between a business and its customers. It's a vital part of brand identity and makes an instant impression. An emblem logo fuses visuals and text to ...

Hindustan Unilever Ltd acquires a 90.5% stake in premium beauty brand Minimalist for Rs 2,715 ... "And Minimalist is a great example of making our portfolio future fit," Jawa asserted.

That, my friends, is branding. No need to stop to see whether you can come up with the answer, because it's too obvious: Samuel Clemens created the cherished celebrity known as Mark Twain as surely ...

In this article, we will explore some examples of successful place branding strategies in the context of urban regeneration, and how they have contributed to the social, economic, and ...