Brand architecture is an element of a marketer’s job that doesn’t always feel that important – until you realise you have a problem and it suddenly becomes critical. This is exactly what happened to ...

To recap, the initial work begins with a strategic review of your brand portfolio and brand architecture, the articulation of a unique market position of the parent company and the introduction of ...

BMW’s ‘Gen6’ sixth-generation BMW eDrive technology is 50-percent cheaper than the old model, and promises more EV range, ...

Yep, you read that correctly. Mercedes-AMG confirmed it is working to develop a new hybrid V-8 powertrain that should arrive ...

The IIT is stepped in history. It became a global centre of modernism under the leadership of Mies van der Rohe, one of the ...

The former COO of the Mina Group brings fine-dining experience to the iconic Southern California diner chain, which has ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

Hulsbosch has helped Kleenex refresh its packaging with a new design.The announcement:International award winning, ...

After being teased for the first time last September, Volvo's mid-size luxury sedan will be revealed in full on March 5.

International award winning, independent brand and design agency Hulsbosch has unveiled a refreshed packaging design for ...

Munich, Germany/Cairo, Egypt: Magnom Properties, a subsidiary of Saudi Arabia’s Rawabi Holding, has signed a partnership with ...