In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...

Eugene Levy is channeling his inner Chappell Roan as he’s hot to go with Little Caesars in teasers for the upcoming Super Bowl commerical. A coffee mate that is. Shania Twain is teasing a song about ...

The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.

Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Seal, known for hit songs like "Kiss from a Rose" and "Crazy," was the star of a Mountain Dew Super Bowl ad that was revealed ...

David Beckham's 'lost-long twin brother' revealed as Hollywood A-lister in Super Bowl ad - ...

A pre-game interview with the President of the United States before the Super Bowl, a modern tradition that has become less ...

At the end of the commercial, "Anyone but you" star Sydney Sweeney delivers the film's iconic line after Meg Ryan gives ...

Donald Trump on Sunday tried ― as he often does when it comes to big news events ― to make the NFL playoffs all about himself ...