As TV's biggest stage, Super Bowl LIX is a huge opportunity for advertisers -- a chance to reach a massive audience that's as ...

Dan and Eugene Levy star in separate ads, while brands like Instacart and Häagen-Dazs are dropping their first Super Bowl ...

Eagles matchup may not satisfy the championship cravings of Patriots fans here in New England, but Sunday’s Super Bowl ...

Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

After they eventually catch him, they forcibly drug him by offering a mysterious beverage. The runner drinks it, collapses ...

With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember ...

ChatGPT maker OpenAI is expected to air its first TV commercial during Sunday's Super Bowl, the Wall Street Journal reported ...

In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...

The overall winner, Budweiser’s “Puppy Love” from 2014, is the oldest on the list. And the median age of ads in the top 10 is ...

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...