The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this

BMW’s strategy is to ensure that its ICE and EV products look comparable—both inside and out—but each will have a distinctive feel. To make the new EVs feel as BMW-like as possible, though, the Vision Vehicle is being employed to fine-tune that, while serving as a rolling test bed of the new tech’s endurance.