With a digital-first model and customer-centric innovation, Flo is challenging traditional mattress brands and redefining ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

The article outlines LG's new global strategy as a smart life solutions company. Vice President Hyoeun Kim discussed to ...

The UK’s most established accessible and inclusive hospitality experts have unveiled Inclu - a revolutionary new brand ...

Ready to launch your own e-commerce business? Discover a step-by-step guide with expert tips on planning, setting up, and ...

“Managing customer relationships and guest satisfaction is at the very heart of success," said Jarred Young, VP of Revenue at Maropost. "A unified view of the guest experience is critical. and great ...

Adobe Summit opens with the vendor unveiling its AI agent strategy. A new Brand Concierge application takes center stage, ...

Although marketers understand the importance of a seamless and personalized experience, only 34% are sure that they offer the same message on all channels. This discrepancy shows the importance of ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

“It was the first to have dedicated itself to that product, customers and players.” At first this was done with a few B2C brands that sold scratch cards online. “When I joined, we realised that our ...