Throughout Apple Cider Vinegar, journalists are investigating Belle. One of them, a journalist named Justin (Mark Coles Smith), learns about Belle from his partner Lucy (Tilda Cobham-Hervey), who takes solace in Belle's feed while she’s undergoing breast cancer treatment—and even decides to pause it altogether and try alternative remedies.

"Apple Cider Vinegar" tells the story of an influencer who faked cancer and curing it. In an age of health misinformation, we need to talk about it.

"It's this famous interview; it really went viral," "Apple Cider Vinegar" creator Samantha Strauss explained to IndieWire during a recent interview. "It was like seared into our nation's consciousness of Belle in this pink turtleneck and being grilled by [host] Tara Brown.