New designs honoring club heritage and community, featuring an exclusive Apple TV sleeve patch, will be unveiled by all 30 clubs from February 12-14 ...

Kanye West appeared in a Super Bowl ad airing in a few local markets Sunday night to promote his website, Yeezy.com, which is ...

This is a big moment for Adidas Originals. The popular retro-inspired subcategory of the German sports brand is introducing a ...

Production studio Wavelength is acquiring Duplex Deli, a sports-focused production agency focuses on digital and longform ...

Bad Bunny is certainly one of the most well-known Puerto Rican artists in the world. He has also spread beyond the music arena in collaboration with adidas. Throughout all these years, he has been ...

Strong festive demand and the booming popularity of classic trainers propelled Adidas to better than expected profits in the final quarter of 2024, sending shares up 7 per cent on Wednesday.

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...

Green signed with adidas before his rookie season and just debuted his signature logo with the brand. Before last night's win over the Portland Trail Blazers, Green sat down with the Rockets ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...