After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...

The festivities culminated in the NBA All-Star Game, where the league’s top players put on a show for fans worldwide. Shaq’s ...

Authentic Brands Group will still own the Reebok brand, while Galaxy Universal will run the US operations as well as Reebok’s ...

The Michigan football program unveiled the new Jordan brand FlyElite football on Tuesday to be used for the 2025 season. The ...

Sports brand adidas has launched a campaign to counter negative pressure in sports, which gives “five positive behaviors ...

Adidas Originals was created in 2001 to reimagine key pieces within the company’s archives. The collection, which has become ...

"It exceeded my expectations. It was so comfy. And when I walked, it was as if I was bouncing. I mean, the shoes were so light. It made me want to run instead of just simply walk," says a third ...

Official pictures and campaign information for the adidas x Fear of God Athletics "NCAA Collection" of college basketball uniforms.

The Women’s Euro 2025 is fast approaching and with that we see fresh new threads for each team. Adidas are the first to ...

The Indiana women's basketball team will wear the uniforms Thursday against Ohio State, and the men's team will wear them Feb ...

Adidas’ Global GM of Basketball, Eric Wise, is leaving the No. 2 basketball brand.

With this announcement, Pant joins adidas’ elite athlete roster which includes- Jude Bellingham, Noa Lyles, Kuldeep Yadav, ...