Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using ...

Valve has updated its developer guidelines, taking a firm stance against in-game advertising models that often hinder the gaming experience, particularly those seen in mobile games. This new rule is a ...

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on ...

Valve has introduced new rules for their game developers, to reverse trends that most gamers may not have realized was already happening on their platform. As reported by GamingOnLinux, they have ...

This seems like a more preemptive move than a reaction to any problem.