Premium haircare brand Kérastase ran a long-term, multichannel campaign to grow its audience, and increase sales and salon visits in Indonesia. With the salon industry witnessing a sustainable upswing ...

The ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021, WARC Media’s latest global projections show. Advertising spend is on course to ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

A majority of marketers – 58% – are planning to engage with generative AI tools, with copywriting and creative versioning among the most popular applications. Marketers need to ensure their use cases ...

Based on analysis from a survey of 300+ marketers worldwide, this report offers quantitative evidence that shows applying the ABE Framework helps instil a culture of creative effectiveness at brand ...

This report explores the state of social media platforms and their evolving role in e-commerce, featuring profiles of the leading global social media platforms and discussing prospects and growth ...

Generation Alpha (Gen A) – those born after 2010 – are not only tomorrow's consumers, but also have a significant influence on family decisions and spending today. Generation Alpha (Gen A) – those ...

Artificial intelligence is set to transform how brands engage consumers, but a careful balance with human modes of connection is required. Artificial intelligence (AI) is top of mind, and on the tip ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

In such an uncertain economic context like 2023, it can be tempting to go for performance-driven approach for immediate returns on investment. However, we recognize that, for an iconic... We’re ...

Sales promotions serve as an essential link between enterprises and consumers in the realm of marketing activities. Our study reveals a powerful connection between the framing of promotion information ...

Widespread access to the internet on mobile devices and a growing market of smartphones and tablets, offer both new opportunities and challenges for survey methodology. Simultaneous with the ...