Learn how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks.

Advertising & Promotions - Most advertising decision-makers expect privacy laws will impact their ability to deliver ...

Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive. Moreover, 59% of consumers ...

Learn how AI can enhance business strategy through automation, data democratization, personalized marketing, and ...

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, ...

Social Media Marketing - Gen Zers say social media's impact on their mental health is complicated—that the platforms often ...

Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand. The annual report was based on an in-depth analysis of major global brands. The ...

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

For most firms, SEO success is rooted in how well you are performing against the competition. So it's essential to have a strong sense of what others are up to when you're creating and refining your ...

Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The ...

Buyer's remorse leads not just to chargebacks, returns, and negative reviews but also churn. When a client slips away with feelings of regret, you won't see the consequences just in your profit and ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...