Mattel has had a long friendship with Vanderpump, appearing on the Real Housewives of Beverly Hills alum's entertaining show ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel released a Barbie honoring Maria Tallchief, the first American prima ballerina and Osage Nation member.

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Mattel has released a limited-edition Maria Tallchief Barbie in conjunction with Native American Heritage Month.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...