Manga, Barbie and Mattel

Hot Wheels and Barbie are Getting a New Manga
Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie.
Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, a
Mattel Partners With TOKYOPOP to Develop Manga-Style Graphic Novels
MAT stock will benefit from its collaboration with TOKYOPOP, aimed to expand the reach of its two renowned brands with an innovative spin.
Mattel and Tokyopop team up for Hot Wheels and Barbie manga
Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.
Mattel and TOKYOPOP to create manga comic books featuring Hot Wheels and Barbie
Mattel (NASDAQ:MAT) and TOKYOPOP are teaming up through a publishing partnership that will develop manga-style graphic novels with Mattel’s (NASDAQ:MAT) two most popular toys. Featuring Hot Wheels and Barbie,
Barbie Comics Coming From Tokyopop & Mattel – and Hot Wheels Too
Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will target children ages 8-12, expanding the iconic brands. Barbie's comic history includes Marvel's 63-issue series and Tokyopop's previous Cine-Manga.
Mattel, TOKYOPOP To Create Original Manga-Style Graphic Novels For Hot Wheels & Barbie Brands
Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for
Mattel: Diversification Plan Moves Into Manga Comic Book Partnership With TokyoPop
Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging legacy IPs in the competitive market.
The Washington Post29d
Hot Wheels sales are on fire, powered by adult collectors and nostalgia
Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors ...
Inside 50 years of innovation and collaboration at Hot Wheels
How the team at Mattel continues to drive creative thinking for this iconic brand ...
Mattel, Tokyopop announce publishing partnership
Mattel (MAT) and manga and anime media brand Tokyopop announced a partnership to develop original manga-style graphic novels for children ages ...