French luxury holding company LVMH’s brands started appearing in F1 for the first time over the last two days in Bahrain, ...

The Formula 1 World Championship trophy is getting a special Louis Vuitton twist this year.

MONTE-CARLO, MONACO - MAY 26: The Race winner trophy is seen in a Louis Vuitton trunk on the grid ... [+] prior to the F1 Grand Prix of Monaco at Circuit de Monaco on May 26, 2024 in Monte-Carlo ...

For this year’s F1 75th Anniversary Event, Louis Vuitton reveals a special edition bespoke Trophy Trunk, awarded to the best ...

It is the first activation of a nearly €100mn a year, decade-long partnership signed between F1 and Louis Vuitton parent company LVMH last year, replacing Rolex. The deal will also involve LVMH ...

The luxury watchmaker recently became the official timekeeper of Formula 1 and has taken on the same role with the all-female ...

Luxury fashion house Louis Vuitton has announced a historic 10-year partnership with Formula 1, becoming an Official Partner of the motorsport and the Title Partner of the Formula 1 Louis Vuitton ...

For the first time at a sporting event, the French luxury house will have a visible presence on F1 weekends, including prominent trackside signage. Louis Vuitton will also play a key role in major ...

Jan 30 (Reuters) - Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday. The LVMH brand will have ...

Luxury fashion house Louis Vuitton has joined Formula One as global partner and the title partner of the 2025 season opener Australian Grand Prix, F1 said in a statement on Thursday. This year's ...