Apple is offering a surprisingly generous deal this month, reducing the cost of its Apple Music streaming service to just $2.99 for six months for all new subscribers. The usual Apple Music subscription price is $10.

The timing of the promotion comes as Apple Music promotes Kendrick Lamar’s Super Bowl LIX Halftime Show performance on Sunday (February 9).

Now might be the optimal time for holdouts of Apple Music to give it a try. The streaming music subscription is offering a new incentive of six months of service for $2.99. New and eligible subscribers have until Feb.

Macworld Apple on Monday announced a special deal for the Apple Music streaming service. New and eligible customers can get six months of Apple Music for $2.99/£2.99. That’s $8 off the regular price of $10.