The Utah Hockey Club is moving on from a nickname ... names after the U.S. Patent and Trademark Office rejected the Yeti name and logo it submitted for approval. The USPTO specifically cited ...
A copyright disagreement between the NHL club and the Yeti cooler company has resulted in the team moving on from that name.
The Utah Hockey Club announced the three finalists for the team's nickname on Wednesday, along with plans for a fan survey ...
The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL ...
Fans will also vote on two logos with one designed to be used if the Mammoth nickname is chosen and the other to be used for either Hockey Club or Wasatch since it is a Yeti-like creature.
The Utah Hockey Club said it couldn't reach a deal with YETI coolers, so it's putting three name options up for a fan vote at the next four home games.
"An SEG executive shared that it explored every avenue to make Yeti work but ... only names but also logos and branding treatments, only fans attending the next four Utah Hockey Club home games ...
The Utah Hockey Club is moving on from a nickname many believed ... selection of possible names after the U.S. Patent and Trademark Office rejected the Yeti name and logo it submitted for approval.