The William Wrigley Jr. Company was founded in 1891 to sell soap and baking powder. It started packaging gum with its baking powder the following year and the company reorganized itself as the gum ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

s commercials. Additionally, the 5 Gum logo is included in the top right-hand corner of the app that takes users to Wrigley?s mobile site where they can learn more about 5 Gum. Users can filter music ...

An icon of the Instagram logo. An icon of the LinkedIn logo ... emulate the “dangerous” practice. The ad for Wrigley’s Extra gum showed the woman chewing while dressed in football kit ...