The Wrigley's gum brand is the world's most popular gum brand with sales more than twice as much as the No. 2 brand, Kraft Foods' Trident, according to Euromonitor International.

The Philip Knight Wrigley’s founded brand is the maker of Big G, PK, Double-mint, Juicy Fruit and Orbit chewing gum brands.

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory ... Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness ...

Wrigley’s Extra gum ... flexed creatively to meet any markets’ needs.” For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured ...

Buy commodities, sell brands' has long been a formula for ... "I do know people are going to be chewing Wrigley gum and eating Mars bars." 'They knew the check would clear' Wrigley accepted ...